It's no secret that brand logos are that distinctive a trait that recognizes the company, brand, product name and etc. Some of them are simple and straightforward. some funny and funny, many have their own interesting story of creation or changes. Many entertaining stories about a variety of brands can be found at the siteSurfingbird. Let's look at some of them.
Now everyone knows this brand like "Lacoste", but few know where this name came from, which means "crocodile". There are several versions why this is what was chosen. title. According to the first version, the creation the logo is due to the fact that Rene Lacoste, the founder of the brand, was one of the strongest tennis players in the world, and for his style of play he was nicknamed the "alligator". Hence the name. Supporters of another version argue that Lacoste has argued, that will win a certain match. The subject of the dispute was a suitcase made from crocodile skin. In addition, one of Rene Lacoste’s friends drew him crocodile, the embroidery of which appeared on the brand creator blazer. Maybe, this was the starting point for the use of this particular logo.
If you read “Travel Gulliver ", you probably know that the name"Yahoo”Appeared thanks to this book. The founders of the brand liked this word, which means one is not very pleasant. tribe. The founders jokingly considered themselves descended from this tribe. Logo designReebok also has interesting story - at the very beginning the company used the British flag, but later the use of national symbolism for marketing purposes was prohibited.